Commerce Department
About the Department
Ardent, the Tech and Analytics Society of Shaheed Bhagat Singh College, is one of the most vibrant and rapidly evolving societies, founded with the vision of cultivating industry-relevant skills and fostering holistic student development. Built on the pillars of innovation and practical learning, the society actively engages in verticals such as Data Analytics, Artificial Intelligence, Financial Modeling, and Strategic Thinking. Through a series of high-impact seminars and hands-on workshops on Generative AI, Machine Learning, Advanced Excel, and more, Ardent ensures that its members are equipped with the tools and knowledge to thrive in a competitive environment. The society has successfully collaborated with industry leaders like Wise Finserv and Implementors on live projects in financial planning, digital marketing, and branding, offering students real-time exposure to professional workflows and strategic execution. Ardent further strengthens its commitment to student advancement by conducting webinars and mentorship sessions led by professionals from EY, fintech startups, and AI-driven firms. Collaborations with platforms such as Thinking Bridge have empowered members to gain proficiency in tools like Power BI and Excel, while simultaneously deepening their understanding of decision science and analytics. AVISHKAAR, the society’s annual flagship event, saw participation from across Delhi University through events like Creator’s Meet, Excellect, and AI Nexus, merging creativity, problem-solving, and emerging technologies into a dynamic, competitive platform. Ardent continues to bridge the gap between academia and the professional world, nurturing future-ready individuals with every initiative it undertakes.
Apart from this, the Department publishes a Peer Reviewed Refereed “Journal of Business Studies” that provides the researchers with a major platform to publish their quality research work. The Department of Commerce also organizes an International Conference on contemporary issues in Business and Management every year which sees participation from across the globe. This year the Department organized 12th International Conference of Business & Management, 2025 on 18-19 February 2025, at the college auditorium on the theme “Sustainable Business Transformation: Driving Innovation & Impact Through Technology.” The Conference was a remarkable gathering of brilliant minds, thought leaders, and passionate researchers dedicated to shaping sustainable business solutions through the use of technology.
Course & Syllabus
Faculty
Dr. Shuchi Priya Mittal
👔 Associate Professor
🎓 Ph.D. & M.Com.
📧 shuchipriyamittal@sbs.du.ac.in
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Dr. Sahil Ramchandani
👔 Assistant Professor
🎓 Ph.D. & M.B.A.
📧 sahilramchandani@sbs.du.ac.in
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Dr. Rajeev Kumar Upadhyay
👔 Assistant Professor
🎓 Ph.D. & M.B.A.
📧 rajeevkumarupadhyay@sbs.du.ac.in
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Mr. Jayakar Sodagiri
👔 Assistant Professor
🎓 B.E. & M.B.A.
📧 jayakarsodagiri@sbs.du.ac.in
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Journal of Business Studies
The Journal of Business Studies is a peer-reviewed, refereed journal of the Department of Commerce, Shaheed Bhagat Singh College (NAAC Accredited ‘A’ Grade College), University of Delhi. The Department has been publishing this journal for more than 35 years. In 2008, the journal obtained its International Standard Serial Number (ISSN: 0975-0150).
The journal aims to provide researchers with a major platform to study various business and management issues in the areas of finance, accounting, marketing, international business, economics, human resource management, and organizational behavior and human relations (OBHR). Work reflecting the interdisciplinary nature of commerce, business, and management—especially those exploring emerging horizons—is also considered relevant for publication.
The journal publishes research papers based on empirical work in the above-mentioned areas. However, in exceptional cases, articles based purely on original theoretical work are also considered for publication.
Papers and articles submitted by authors undergo a two-stage review process. The first stage involves a preliminary review by the Editorial Team of the college, comprising members with diverse interests and expertise. The second stage is a blind review conducted by eminent academicians and scholars from outside the college with relevant expertise in the respective fields.
For more details about the Journal of Business Studies, please visit:
Research Projects
| S. No | Name of the Investigator(s) | Title of the Project | Duration of the Project | Sponsoring Agency | Sanctioned Amount (Rs.) | Status/Year |
|---|---|---|---|---|---|---|
| 1. | Prof. Anil Kumar | Corporate Governance in Consumer Electronics Industry in India. | 2 Years | University of Delhi | Completed (2008) | |
| 2. | Prof. Shivani Arora and Dr. Daniel Okunbor (Fayetielle University, United States) | Social Networking - A comparative Analysis of perceptions of Undergraduate Students in India and the United States | 2 Years | None | Completed (2023) | |
| 3. | Dr. Vijay Vrat Arya | A Study of Multidisciplinary Education in Indian | 6 Months | ICSSR | Completed (2023) |
Books Published
| S. No | Name | Book Title | Publisher | ISBN/Link | Year |
|---|---|---|---|---|---|
| 1 | Prof. Anil Kumar | An easy and systematic approach to Financial Accounting | National Book Centre, India | 978-93-85071-74-4 | 2023 |
| Management Accounting (B.Com Hons V) | 978-81-955548-98 | 2022 | |||
| Management Accounting (B.Com VI) | 978-81-955548-67 | 2022 | |||
| Cost Accounting (B.Com IV) | 978-81-953142-3-2 | 2021 | |||
| Cost Accounting (B.Com Hons IV) | 978-81-953142-0-1 | 2021 | |||
| Cost Accounting for CA/CS/CMA Part A | 978-81-955548-5-0 | 2021 | |||
| एक आसान और व्यवस्थित दृष्टिकोण लागत लेखांकन | 978-81-953142-5-6 | 2021 | |||
| 2 | Prof. Shivani Arora | E-Commerce (CBCS) | Taxmann Publishers | 978-93-86635-53-2 | 2017 |
| E-Commerce (Odissa Univ) | 978-93-86635-78-5 | 2017 | |||
| E-Commerce: A New Business Tool | Lambert Academic, Germany | 978-3-8465-5689-4 | 2011 | ||
| E-Commerce | R Chand & Co, New Delhi | 81-8045-004-X | 2010 | ||
| 3 | Prof. Ruchi Gupta & Mr. Jayakar Sodagiri | Principles of Marketing | Scholar Tech Press | 978-93-91720-10-0 Link |
2023 |
| 4 | Prof. Ruchi Gupta | Advertising and Personal Selling | 978-93-91720-00-1 Link |
2021, 2022, 2023 | |
| Advertising | 391792 | 2017–2020 | |||
| 5 | Prof. Suneel Kumar | Sustainable Rural Tourism in Himalayan Foothills | Springer Cham | 978-3-031-40098-8 Link |
2023 |
| 6 | Prof. Rakesh Kumar | Contemporary Issues in Marketing | Global Vision Publishing House | 978-81-8220-775-2 | |
| 7 | Dr. Noopur Agrawal | Fundamentals of Retailing: Text & Cases | Himalaya Publishing House | 2009 | |
| 8 | Ms. Manju Tanwar | Personal Selling and Salesmanship | Galgotia Publishing Company | ISBN-10 Link |
2020 |
| 9 | Dr. Ravi Kant | New Concepts of Financial Management | Global Vision Publishing House | 978-81-8220-771-4 | |
| Marketing Management: Challenges and Opportunities | Global Vision Publishing House | 978-81-8220-800-1 | |||
| 10 | Dr. Vijay Vrat Arya | Elements of Banking and Insurance | Mihaana Global | 978-81-954284-1-0 | 2022 |
| Corporate Governance and CSR | New Vision | 978-81-949466-8-7 | 2021 | ||
| Business Finance: The Changing Scenario | 978-81-949466-5-6 | 2021 | |||
| India’s International Relations | 978-81-949466-0-1 | 2021 | |||
| Strategic Management | 978-81-949466-6-3 | 2021 | |||
| Entrepreneurship Development | KBC-Nano Publication | 978-93-83918-41-6 | 2020 | ||
| 11 | Dr. Rishabh Gupta & Dr. Neha Nainwal | Fundamentals of Financial Management | Sun India Publication | 978-93-85071-84-3 Link |
2023 |
Student Achievements
Coming soon.
Events
ICBM 2025
Reflecting on an Incredible Conference Experience!!!
We are thrilled to have successfully hosted the two day International Conference on “Sustainable Business Transformation: Driving Innovation and Impact through Technology”, on 18-19 February 2025. This conference was a remarkable gathering of brilliant minds, thought leaders, and passionate researchers dedicated to shaping sustainable business solutions through innovation and use of technology.
Key Highlight
- Inaugural Session graced by Chief Guest CA Charanjot Nanda (Hon’ble President, Institute of Chartered Accountants of India), Guest of Honor Dr. Phillipp Ackermann (German Ambassador to India) and Sr. Prof. V.K. Shrotryia (Department of Commerce, Delhi School of Economics, DU).
- Insightful keynote sessions by esteemed experts like Prof. Harsh V Verma (Professor, Faculty of Management Studies, DU) and CA Narinder Wadhwa (Managing Director, SKI Capital and Member of Executive Committee FICCI, ASSOCHAM, PHDCCI)
- Enriching Industy- Acadmia Panel discussions Dr. Kirti Sharma (MDI Gurgaon), Dr. Ankita Kashyap (ESG Partner, FSR Mgt. Advisors), Mr. Sudhir Mehani (Chief Digitalization officer, Marzoli India), Dr. S.K. Gupta (Managing Director, ICMAI, Registered Valuers Org.), CA Puneet Sharma (Head, Audit & Assurance and Forensic Practices, International Business Advisors), Dr. Mohd. Atif (Department of Commerce & Business Studies, Jamia Milia Islamia), Dr. Vaniki Joshi Lohani (Associate Dean, ABVSME, JNU), Prof. Sanjiva Shankar Dubey (Professor, Department of Analytics, IT & Operations, IILM University), Mr. C.S Sharma (Joint Director, Quality Council of India, New Delhi), Mr. Divyan Gupta (Founder & CEO, Keshiha Services Pvt. Ltd.), and Mr. Subhajit Bhattacharya ( Associate Vice-President- Innovation Principal, Accenture).
- A thought-provoking address at Valedictory by Chief Guest Sh. Hitesh Vaidya (Fr. Director, National Institute of Urban Affairs, Member Kerala Urban Policy Commission) and Guest of Honor Sr. Prof. Ajay Kr. Singh (Head, Department of Commerce; Dean, Faculty of Commerce and Business, Delhi School of Economics, University of Delhi).
- Valuable industry-academic collaborations and publication opportunities in ABDC-indexed journals (Special Issue), and Conference Proceedings.
- Conference tracks on Emerging Technologies and Disruptive Innovation; Data Analytics and Business Intelligence; Sustainable Customer-Centric Digital Transformation; Workplace Transformation and Future of Work; Digital Finance and Sustainable Investment; Entrepreneurship and Innovation in the Digital Era; Digital Ethics; Sustainability Reporting & Accounting; and Leadership in Digital and Sustainable Transformation, led by Prof. Vijita Aggarwal (Professor, GGSIP University), Prof. Nawal Kishor (Professor, SOMS, IGNOU), Prof. Pradeep Kr. Suri (Professor, DTU), Prof. Amit Kr. Singh (Professor, Department of Commerce, DU), Prof. Rajan Yadav (Professor, DTU), Dr. Rajendra P Srivastava (Professor Emeritus, University of Kansas, USA), Dr. Pooja Goel (Associate Professor, Delhi School of Economics, DU), Dr. Zehra Zulfikar (Associate Professor, JMI), Prof. H.K Dangi (Professor, Department of Commerce, DU), Prof. Sunil Gupta ( Professor, SOMS, IGNOU), Prof. A.K. Saini (Professor, GGSIPU) and Prof. Arvind Kumar (Professor, ABVSME, JNU).
Best paper awards
This event wasn’t just about knowledge-sharing—it was a call to action for fostering sustainable business practices, through cutting edge technologies and innovations.
Special thanks to Sabaragamuwa University, Sri Lanka ( Knowledge Partner) and Dr. Sonal Thukral, Coordinator, Department of Commerce, Department-College Interface, Delhi School of Economics, University of Delhi (Collaborating Partner), and gratitude to Prof. Arun Kumar Attree (Principal, Shaheed Bhagat Singh College, University of Delhi) for the unwavering support and guidance throughout. A special thanks to our incredible students at SBSC, whose dedication and hard work played a pivotal role in the flawless execution of this conference.
The Commerce Association
Convener: Ms. Manju Tanwar and Ms. Leela Joshi Commerce
Association Alumni Relationship Program
The Commerce Association successfully hosted the second edition of the Commerce Association Alumni Relationship Programme (CAARP) on 12th September 2024, fostering meaningful engagement between alumni and current students. The event featured insightful discussions on career trajectories, industry trends, and professional development, offering students valuable guidance from distinguished alumni. CAARP 2.0 reaffirmed the Association’s commitment to strengthening alumni relations and promoting knowledge exchange to support the professional growth of its members.
Webinar – Blueprints of Change
A webinar on 8th October 2024, titled “Blueprints of Change: Women Entrepreneurs Transforming Our World.” The session highlighted the pivotal role of women entrepreneurs in driving both economic and social transformation. Industry leaders and entrepreneurs shared their experiences, challenges, and strategies for fostering innovation and sustainable growth. The discussion provided valuable insights into the evolving entrepreneurial landscape, with a strong emphasis on the importance of inclusivity and resilience in business. The webinar served as a platform for meaningful knowledge exchange and inspiration for aspiring entrepreneurs.
Canva Workshop
A Canva Workshop was conducted on 21st October 2024 to enhance participants’ design skills for academic and professional applications. The session addressed key areas such as layout design, branding, and content optimisation, and included hands-on exercises in creating presentations, social media posts, and marketing materials. Attendees gained practical experience in utilising Canva as a tool for effective visual communication.
Business Colloquium
The third Business Colloquium was held on 8th November 2024, themed “Circular Economy Conundrum: Balancing Profit and Planet.” The event featured a panel discussion on circular supply chains and a speaker session on circular business models, both of which highlighted sustainable strategies and their implications for profitability. The colloquium fostered critical discourse on the alignment of economic growth with environmental sustainability.
Adwitiya
- Vyaparth: The Annual Magazine
In a landmark initiative for the year, the Commerce Association introduced its first-ever Annual Magazine, Vyaparth, marking a new chapter in its journey of academic and creative excellence.
This publication aimed to provide a platform for students to engage with contemporary themes in commerce, economics, finance, and public policy, while also showcasing original thought, analytical writing, and creative expression. The magazine featured a curated collection of student articles, interviews, opinion pieces, and reflective essays, along with glimpses into the Association’s flagship events and activities throughout the year.
- Business Beyond
The Commerce Association of Shaheed Bhagat Singh College embarked on yet another pioneering journey with the launch of its very own podcast series, Business Beyond, a first-of-its-kind initiative under its banner. The podcast featured the founders of Indian startups featured and funded on Shark Tank India.
- Uddayam
The 16th edition of its annual flagship fest, Uddayam, was hosted on the 11th and 12th of April 2025 as part of Comfest, drawing 1300+ participants nationwide. Sponsored by Leverage Edu, and powered by Zerodha and Boult Audio. Key events included Contrivance (a case competition on mergers & acquisitions), Marcrix (a marketing challenge with an IPL twist), and Estate Enigma 2.0 (a real estate investment simulation).
ARDENT: The Tech and Analytics Society
Convener: Ms. Neyati Ahuja
Co-Convener: Dr. Nisha Gupta
The past year marked a significant milestone for Ardent, through a series of insightful and engaging events aimed at equipping students with technical, analytical, and strategic competencies. From seminars on cutting-edge technologies to competitive events that tested participants’ knowledge and creativity, Ardent continued to foster a culture of learning, innovation, and industry-oriented skill development.
Data Analytics Seminar
A hands-on seminar was organised, led by industry expert CA Archit Agarwal, focusing on Excel and Power BI. The session enabled participants to acquire practical skills in data visualisation, dashboard creation, and real-world data analysis. Internship opportunities were also introduced through Ardent’s collaboration with Thinking Bridge, thereby offering valuable industry exposure. The seminar highlighted the growing strategic importance of data analytics in contemporary decision-making and career planning.
Seminar on Generative AI
A seminar on Generative AI was conducted by Mr Paras Madan, AI Engineer and Data Scientist, to explore the evolving role of artificial intelligence across sectors. The session focused on applications in business operations, finance, and analytics, and provided interdisciplinary insights relevant to commerce students. The discussion underscored AI’s transformative impact and its role in driving innovation and future career trajectories.
Excel Seminar: Enhancing Analytical Proficiency
Ardent conducted an Excel training session led by Hardik Singhal, CA aspirant and EY articleship trainee, aimed at developing students’ proficiency in data management and analysis. Key functions such as Conditional Formatting, Filters, COUNTIFS, and SUMIFS were covered. With a strong emphasis on practical applications, the session supported both academic and professional growth and reaffirmed Ardent’s focus on experiential learning and industry relevance.
Machine Learning Webinar
A webinar on Machine Learning was hosted, featuring AI expert Mr Shubhankit Sirvaiya. The session explored ML applications in commerce, including personalised marketing, dynamic pricing, and fraud detection, and featured a case study on a Loan Approval System. Emphasising real-world relevance, the webinar encouraged students to explore AI’s potential in finance and business, aligning with Ardent’s goal of bridging theoretical knowledge with practical insight.
Avishkaar’25: Flagship Event at Comfest
Ardent is set to enrich this year’s college Comfest through its flagship event, Avishkaar’25, which integrates creativity, technology, and competition across three major activities. The Creators Meet will bring together influencers from diverse fields, Excellect will present a high- intensity Excel-based data analysis challenge, and AI Nexus will evolve from a quiz into an AI voice synthesis podcast competition. These dynamic events are designed to spark innovation, enhance skills, and foster a strong sense of community engagement. Avishkaar’25 reflects Ardent’s mission to encourage interdisciplinary collaboration and provide a platform for students to explore emerging trends while celebrating their unique talents.
MARKSOC: The Marketing Society
Convener: Dr. Saher Sayed
Co-Convener: Dr. Ranjana Thakur
The Marketing Society conducted a dynamic array of events and initiatives during this academic session, fostering creativity, innovation, and professional development among its members.
A major highlight of the year was Markade 3.0, which attracted participation from over 500 students, particularly first-year undergraduates. The event featured a series of engaging activities, including Heads Up, Pictionary, and Marketing Trivia. Its flagship segment, Dungeons and Dares, promoted campus exploration and peer interaction, offering prizes worth ₹50,000. Additional features, such as a dedicated photo booth, contributed to the festive atmosphere and heightened student involvement.
An orientation ceremony was organised to familiarise new students with the Society’s core values, vision, and legacy. The session included an overview of past flagship events such as Elixir and Markade and concluded with a Q&A segment addressing recruitment queries, thereby encouraging enthusiastic engagement from prospective members.
During the academic year, the Society also showcased several live projects, most notably a collaboration with Motorola on the #RangeelaReCampaign, which garnered over 5 million impressions and 560,000 likes. Another notable project with Current Noodles significantly enhanced brand visibility through the strategic use of social media reels and pan-India networking initiatives.
A series of knowledge-sharing sessions was conducted under the MarkTalks banner, featuring esteemed speakers from the entrepreneurial and corporate spheres. Key contributors included Dhruv Verma and Sahil Manral (Founders, Rize Bar), Dr Ashok Kumar Sangwan (linking academia with industry), Ms Jigyasa Laroiya (branding strategist), and Mr Sahil Khanna (expert in AI applications for digital marketing). These sessions provided students with valuable insights into contemporary marketing practices and emerging industry trends.
To strengthen practical understanding, members undertook skill-building exercises such as formulating market entry strategies for Chick-fil-A in the Indian context and analysing the business model of Magicpin. In addition, technical workshops on Canva and LinkedIn were conducted to enhance students’ proficiency in graphic design, digital outreach, and professional networking.
Through its diverse initiatives, the Marketing Society reinforced its commitment to experiential learning, industry relevance, and student development. The year’s activities greatly enriched members’ academic and professional growth, establishing the Society as a dynamic platform for aspiring marketers.
Supply Chain Management Cell
Convener: Ms. Shivangi Dhawan
The Supply Chain Management (SCM) Cell organised a series of impactful events that seamlessly integrating academic learning with practical engagement. Key initiatives—Sync Chain, Supply Sphere, and the Skill Session—provided students with valuable opportunities to explore core supply chain concepts through interactive challenges, expert-led discussions, and hands-on training.
On 15th November 2024, the SCM Cell hosted an exclusive online workshop titled LinkedIn Edge: Strategic Networking for Growth, in collaboration with LinkedIn content creator Ms Vartika Rawat. The session offered actionable strategies to strengthen students’ LinkedIn presence and unlock professional opportunities.
Sync Chain, conducted on 5th October 2024, simulated key stages of the supply chain—Raw Materials, Production, and Distribution—through a three-phase challenge involving scavenger hunts, riddles, and coordination tasks, thereby fostering strategic thinking and collaborative problem-solving.
Supply Sphere featured a virtual mentorship series. On 2nd December 2024, Mr Yogesh Shinde delivered a session on sustainable urban supply chains, followed by Mr Faisal Khan on 10th January 2025, who shared insights into supply chain careers and industry preparedness.
The Skill Session, held on 13th February 2025, focused on Data Analysis and Visualisation, Negotiation and Communication, and Crisis Management. The session was enriched with case studies and live demonstrations to enhance practical understanding.
These initiatives reflect the SCM Cell’s commitment to aligning academic pursuits with industry expectations, equipping students with essential skills for success in dynamic supply chain environments.
180 DC: The 180 Degrees Consulting Society
Convener: Dr. Gunjan Singh, Co-Convener: Dr. Rajeev Kumar Upadhyay
180 Degrees Consulting (180 DC) is the world’s largest student-led consultancy, committed to delivering affordable, high-quality consulting services to non-profits and social enterprises. At 180 DC SBSC, the society continues to uphold its mission of providing strategic solutions to socially driven organisations, while nurturing leadership, critical thinking, and professional development among its members.
During the academic session 2024–25, 180 DC SBSC undertook several impactful initiatives. A collaborative session with the Placement Cell was organised to guide first-year students on excelling in case competitions. A new department, Case Library & Resources, was established, curating a comprehensive collection of materials including a Consulting Interview Guide, case studies, guesstimates, frameworks, and competition resources. Internal training sessions were conducted for freshers, covering key areas such as consulting basics, cold emailing and calling, Canva design, research methodologies, and guesstimates. The society expanded its mentorship and industry engagement by onboarding over 30 professionals from leading firms, including the Big 3 and Big 4. Notable sessions were held with Alvarez & Marsal on consulting interview techniques and with BCG on the role of Generative AI in consulting. An intra-society case competition was also conducted, where seven teams, each mentored by a junior core member, demonstrated their problem-solving capabilities—contributing to the society’s strong performance in external contests.
180 DC SBSC achieved remarkable success across various intercollegiate platforms. Roshan Talreja secured second place at Maitreyi College, while Ashutosh and Pragyansh earned third place at CVS. Krish emerged as a national-level winner at DTU, and the team of Hriday, Siyona, and Tejas claimed victory at MDI Gurgaon. Ashutosh, Pragyansh, and Harsh were runners-up at Masters’ Union, earning a cash prize of ₹30,000, while Yash won at IIM Amritsar. These accomplishments were underpinned by the society’s structured training and mentorship framework.
The society also launched its official YouTube channel under the Case Library & Resources department, featuring two educational series – Consulting Frameworks and Guess-it-mate. .Channel Link: https://www.youtube.com/@180DCSBSC
Two short research reports were published: Retail Giants, a comparative analysis of multinational corporations, and Behind the Boardroom, offering sectoral insights into leading companies in the Travel, EdTech, and Music Streaming industries.
These endeavours reflect 180 DC SBSC’s continued commitment to experiential learning, practical skill-building, and meaningful social impact, reinforcing its role as a premier student- led consultancy dedicated to nurturing future leaders.
180 Degrees Consulting is the world’s largest student-run consultancy for nonprofits and social enterprises. At 180 DC SBSC, we deliver affordable, high-quality consulting solutions to socially driven organizations while cultivating future leaders.
Other events
Orientation Programme
The Department conducted an Orientation Programme for first-year students in the college’s Open-Air Auditorium on August 29, 2024. The programme served to welcome and familiarize the new batch with the department’s culture, academic curriculum, and available opportunities. Faculty members, including the Teacher-in-Charge, Prof. Shikha Gupta, delivered an insightful address emphasizing academic excellence and holistic development. The event concluded with a guided campus tour, aimed at helping students connect with their new environment and prepare for the academic journey ahead.
Guidelines Meetings
The Department of Commerce, in collaboration with the University of Delhi, conducted an online meeting on September 30, 2024, to draft guidelines for B.Com (Hons.) Semester V, Paper DSC 5.1, Income Tax: Law and Practice. Convened by Prof. Shikha Gupta, with Dr. Pooja Goel as the University Representative, the meeting was attended by 99 faculty members from across affiliated colleges.
Another meeting was held on March 18, 2025, to recommend guidelines for B.Com (Hons.) Semester II, Paper GE 2.1, Communication in Management. Ms. Subathra V served as Convener, and Dr. Purushottam Kumar Arya represented the University. Both sessions aimed to ensure uniformity and enhance the teaching-learning process.
FDP on “Business Analytics using R”: 2-4 January 2025
The Department, under the aegis of the IQAC, organised a three-day offline Faculty Development Programme (FDP) on “Business Analytics using R” from 2nd to 4th January 2025, for teachers and research scholars. The FDP aimed to impart both theoretical knowledge and practical training in R, a vital tool for delivering the newly introduced undergraduate paper, Business Analytics. The programme acquainted participants with the principles of business intelligence and analytics, equipping them to make data-driven decisions and address business challenges effectively.
To fulfil these objectives, expert sessions covered key topics such as Data Cleaning, Data Visualisation, Data Description, Textual Analysis (including Text Mining and Sentiment Analysis), and Linear Regression Models for predictive modelling. The programme featured distinguished resource persons, Professor C.P. Gupta and Dr. Arun Julka, both highly esteemed in their respective domains. Faculty members and research scholars from across the University of Delhi actively engaged in the FDP and commended its comprehensive content and smooth coordination.
Farewell Function- 9 December 2024
A warm and memorable farewell ceremony for Prof. Harish Handa was held on 9 December 2024 at India Grill, Hilton, DLF Place, Saket District Centre, New Delhi.
Journal of Business Studies
It is a matter of great pride to announce the release of The Journal of Business Studies (Volume XIII, 2023), published by the Department of Commerce, Shaheed Bhagat Singh College, on 22nd July 2024. The occasion was graced by the Honourable Vice Chancellor of the University of Delhi, Professor Yogesh Singh, along with other esteemed dignitaries, who unveiled the latest edition of this respected peer-reviewed, refereed journal.
Published consistently for over three decades, this journal stands as a testament to the Department’s unwavering commitment to academic excellence and scholarly contribution in the field of business studies.
The current volume reflects the tireless efforts and editorial expertise of the team comprising Dr Vandana Dahiya (Editor-in-Chief), Dr Shalini Gupta and Professor Ruchi Gupta (Editorial Advisory Board Members), and Mr Biplab Kumar Dey (Managing Editor).
The journal continues to serve as a valuable platform for academic discourse and remains an important resource for researchers, scholars, and students engaged in the pursuit of knowledge in business and commerce.
Financial Literacy Workshop
The Department of Commerce, in collaboration with the Committee for Promotion of Financial Literacy, University of Delhi organized a workshop on “Financial Literacy: Prosperity and Wealth” on 22nd June 2023. Prominent speakers and resource persons at the workshop included Dr. R.P. Tulsian (Chairman, Committee for Promotion of Financial Literacy), Prof. Amit Kumar Singh, (Department of Commerce), and Shri Suryakant Sharma, a senior consultant at AMFI and the former DGM of SEBI.
The Commerce Association
(Convenor: Ms. Leela Joshi; Co-Convenor: Ms. Manju Tanwar)
- Commerce Association Alumni Relationship Program (CAARP): Organised its first Alumni Relationship Program (CAARP) on 26th August 2023. The panel included the esteemed alumni of the society and they addressed the freshers on various issues including their career choices and other related endeavors.
- Adwitiya – Annual Flagship Event of Commerce Association: Eighth Edition of Adwitiya- Hunar aur Jazbe ka Sangam, a talent-show for the specially abled, was organized on 4th November 2023, with an enthusiastic presence of over 200 audience. The event was graced by Mr. Dependra Pathak, IPS, Special Commissioner of Police, Law and Order Division as Chief Guest and Shri Rajendra Singh Ji as Guest of Honor.
- Contrivance – The Case Study Competition: Ninth Edition of Contrivance was organized on 14th March The event had an active participation of over 500 participants. The theme of this year’s event was- “Navigating Strategic Alliances: Elevation through Collaborative Mergers”.
- Uddayam – The Annual Commerce Fest celebrated its fifteenth edition on April 26–27, The event saw the participation of approximately 1500 participants from various colleges competing in 4 different competitions namely- ResQ Bid, Mad Men Marketing, Rogue Trader and Estate Enigma, challenging and testing their skills and acumen in the field of commerce. Designed to challenge and inspire the brightest minds, Uddayam offers a platform for students to showcase their talents, sharpen their skills and unlock their potential through a series of dynamic competitions.
- Commerce Association website launched: In the 15th edition of Uddayam, COMSOC has successfully launched its official website as https://www.comsocsbsc.in
ARDENT: The Tech and Analytics Society
(Convenor: Dr. Nisha Gupta; Co-Convenor: Ms. Neyati Ahuja)
- FUSION 2.0: a fun filled event where participants were engaged in enlightening discussions, creative workshops and the activities which encouraged personal growth and introspection.
- Workshop on Artificial Intelligence Workshop: Mr. Rahul Menon, a seasoned public speaker who illuminated the audience on AI’s pivotal role across diverse industries and the intricacies of Intellectual Property Rights (IPR). It was an enlightening journey ranging from unravelling the mysteries of machine learning to decoding the safeguarding innovation.
- AVISHKAAR ’24 – The Annual Fest: Avishkaar was organised on 26th -27th April 2024, encompassing events such as AI Cryptic Hunt, LA Bourse- Beat the Street and Creator’s Meet. The participants had an immersive experience and deeper understanding into the world of Technology, Finance and Content Creation.
- Live Projects were taken up with WISEFINSERV comprising a Team of 13 members from ARDENT SBSC and With IMPLEMENTORS having Team of 21 members from ARDENT SBSC.
MARKSOC: The Marketing Society
(Convenor: Dr. Ranjana Thakur; Co-Convenor: Dr. Saher Syed)
- Markade O: the promotional event of the society, was held on 26th August, 2023 with the participation of around 300 students. Major activities included wristwatch sampling stall, game booths, engaging contests like ‘Pictionary‘ and ‘Guess the Logo/Tagline‘. The event received generous support from gifting sponsor Budweiser ‘BINGE THE RING‘, an activity that encouraged the students to explore the campus and interact with peers.
- Orientation Ceremony of the Society was held on 4th September 2023 to introduce incoming freshers to the core values, objectives and activities of the society.
- LinkedIn & Cold-Calling Workshop was conducted on 18th October 2023 for the members of the Live Project and External Relations Department. It offered practical training in vital areas of Marketing and External Relations.
- A Canva workshop was held in collaboration with the College Entrepreneurship Cell (E-Cell) in the month of Ms. Heena Sheikh, the creator of Growthaholics and a renowned industry expert, gave the participants an insight into her vast experience and proficiency in visual storytelling.The workshop offered valuable learning opportunities in digital design.
- The annual article writing competition “Articulate O” was hosted on 17th February 2024 to showcase participants’ competence in marketing-related themes.
- Marktalks were organised through various coordinated sessions and interviews with marketing industry. In total four online and one offline session were held in the series. Dr. Sukriti Sekhri, a distinguished PhD holder in Marketing from IIM Ahmedabad and Mr. Vinayak Gautam, an entrepreneur and an expert in product marketing & financial analysis, shared their real-world experiences and insights with the students.
- The Annual Fest ELIXIR’s promotional event, held on 26th April 2024.
- Live Projects: Four live projects were initiated during the year, in collaboration with prominent organizations, each aimed at providing practical knowledge and operational insights to partnering with Unnati, Rrayze Business Solutions, SocioEZ, and ZXY Marketing, participants engaged in diverse verticals such as content curation, design, outreach, HR, business development, social media marketing, sales, and outreach. These projects facilitated hands-on experience in various aspects of marketing, including promotional activities, social media management, content creation, and client outreach.
180 DC: The 180 Degrees Consulting Society
(Convenor: Dr. Gunjan Singh; Co-Convenor: Ms. Prerna Soni)
- The society worked on 6+ live projects in collaboration with NGOs such as Seva Aur Sahyog, TeacFirst Foundation, Niveda Foundation, Fauji Ke Alfaaz, PACT, Pyaare foundation to name a few. 180 DC SBS College excels in Fundraising, Market Research, Social Media Marketing, Branding, Business Strategy, and Volunteer Retention.
- Published 7+ informative research reports such as 30-minute Road to profitability, The Indian 5 Great Revolution, Economics of Layoffs, etc.
- Mentorship Sessions were organised throughout the year, conducted by consultants from leading firms in the industry, including the MBB and Big 4. These sessions have provided invaluable insights, guidance, and networking opportunities to the members by helping them gain a deeper understanding of the corporate world and develop essential skills for their future
- 180 DC has made significant strides in enhancing its social media through strategic content creation, online engagement and regular updates of activities and achievements, society has successfully built a vibrant online community.
- Inaugral Edition of 180 Impact Genesis, the Annual Fest of the society was organised on 26th April. 1st day had a strategy-based case competition, Arena 180, which received over 800 registrations nationwide, with the final offline round having seven finalist teams from Delhi University. 2nd day featured the launch of the Casebook, a comprehensive collection of case studies and solutions. Another event on the day included a networking mixer with over 45 participants from different consulting branches across various universities and colleges in Delhi. These events showcased the society’s dedication in fostering the innovation and social impact, solidifying its role as a catalyst for positive change.
Webinar & Panel Discussion
Following webinars & panel discussion were conducted during the year:
- A webinar on Actuarial Science was organised on 20th October 2023, in collaboration with IMS.
- Panel discussion on “The Impact of Artificial Intelligence on Different Fields of Commerce” was hosted on 17th October 2023, with Mr. Rishabh Nag, Atul Kulshreshtha, Mr. Ashwini Anand Pillutla and Mr. Akshay Bansal as the Panelists, The discussions revolved around AI’s role in startups, customer service and financial inclusion, emphasizing the continued importance of human analysis of AI-generated data. The seminar provided a comprehensive exploration of the multifaceted realm of AI, and its applications across various industries, and offered valuable insights for the attending audience.
