TOPIC : ‘DESIGNING & CONDUCTING EXPERIMENTS FOR RESEARCH’

Prof. SUBHADIP ROY

Professor in Marketing IIM, Ahemdabad, India"
Email-id : subhadipr@iima.ac.in

Subhadip Roy is an Associate Professor of marketing at the Indian Institute of Management,Ahmedabad. He has a Ph.D. in marketing from the ICFAI University Dehradun and has more than ten years of teaching experience. He has previously taught at the ICFAI Business School Hyderabad and IIM Udaipur. He was also a visiting scholar at the University of Toledo, Ohio in 2006-2007. His teaching interests lie in Brand Management, Advertising and Marketing Management at the overall level. He is an avid researcher and his papers have appeared in reputed journals such as Journal of International Business Studies, Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, Marketing Letters and Psychology and Marketing. He is also an avid case writer and his cases have appeared in Case Databases such as Ivey Case Collection, Emerald Emerging Market Case Studies, the Case Journal and ET cases among others. He has also conducted training programs/modules for companies such as Hindustan Unilever, JSW Steel, Indian Oil and Export Credit Grants Corporation.